How to Make Your Small Business Website More Effective

If you’re the owner of a small business, you need to know how to delegate tasks effectively and manage your time wisely.

One of the challenges you might run into is knowing how much time to dedicate to your website. Unless you’re running an online business (in which case, you’re probably on your website all the time!), you might find yourself limited on the amount of time you spend on your website.

So, how can you make your small business website more effective, even if you have a limited amount of time? Take the following tips into consideration.

Optimize your site for mobile users

Gone are the days where people primarily accessed websites from a computer. Most people are using smartphones and tablets for web browsing, which means that you want your site to be optimized for mobile users.

A mobile-friendly website uses a responsive design that adjusts depending on the device. That way, the website is easy to navigate regardless of whatever type of device is being used.

A simple way to test to see if your site is mobile-friendly is to access it from different devices. It should load quickly and you should be able to easily navigate all links, no matter the device.

Keep your landing pages simple

Utilizing landing pages is a common digital marketing technique. Landing pages are a specific webpage where a user may land after clicking on a link in an email or through social media. They’re built specifically for marketing purposes.

A good landing page will be simple and have one specific call-to-action. While a general webpage might advertise multiple products or services, a landing page is meant to advertise one specific product or service.

If you’re interested in utilizing landing pages on your website but aren’t sure how to get started, check out Hustle Life’s take on Unbounce, a company that provides user-friendly page building software.

Make sure to include contact information

Some small businesses keep their contact information on a separate page within their website, forcing users to click through multiple links before finding an email or a phone number. This is frustrating for visitors who want a quick way to contact you.

A better practice is to provide your general contact information at the bottom of every webpage. You should also include any links to social media sites you’re using.

You can still have a separate page to provide contact information for all of your team members, but your main email and phone number should be easy to find on every page.

Market your products and services professionally

Even if you’re not selling products or services directly online, you still might want to provide pictures or videos of what you’re selling. Maybe you want to take a picture of that awesome new product you have or maybe you want to show a video of yourself in action.

What many small businesses do wrong is uploading grainy, pixelated photos or videos. This makes your business seem unprofessional, which could turn potential customers away.

Focus on using high-quality photos and videos on your site. And, don’t forget to make sure any written content is engaging and free from any grammatical errors!

Include accurate, updated information

Think about how often you update your website. If you’re only using your website every few months, you might have some outdated information on there.

If you’re mentioning specific dates on your website (which you might do if you have an upcoming event), make sure to regularly update those dates. If a visitor sees that the last date on your website is from several months ago, they might think your business isn’t open anymore.

Also, make sure that you’re not advertising old products or services. You don’t want a customer contacting you for something you no longer can provide!

Check your load times

If your small business website loads slowly, you may lose out on potential customers. Visitors don’t want to spend time waiting for your pages to load. You want your pages to load within three seconds on all devices.

If you find that your website loads slowly, you may need to increase your bandwidth. Talk to your web host provider to see if there is another package you should be using.

If your web host provider doesn’t offer higher bandwidth, it could be time to start shopping around for a new one. A slow website can ruin your digital marketing campaigns.

Final thoughts

Even if your time is limited, you still want to make sure your website is a strong representation of your brand and that it is optimized for SEO!

Utilizing the above tips can help you improve your website and help make it the best that it can be.

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