Netflix Launches a Mobile-Only Streaming Plan

Netflix has launched a mobile-only streaming plan. Unfortunately, it’s currently only available in India. Still, with more people streaming exclusively on their smartphones, this seems a sensible option to offer users in other countries. Fingers crossed.

Netflix Offers Mobile-Only Streaming

Netflix announced its mobile-only subscription in a post on the Netflix Media Center. The company cites the fact that “Our members in India watch more on their mobiles than members anywhere else in the world- and they love to download our shows and films.”

Netflix’s mobile-only streaming plan will cost INR 199/month, which is a little less than $3/month. It allows users to stream one SD 480p stream on one smartphone or tablet. And there’s no option to cast (or mirror) the content to your TV.

Not doubting that Netflix did their homework before deciding to do a mobile-only plan. Just can't understand what demographic watches ONLY on mobile but also has a debit/credit card, AND is willing to pay for online content.

— Aroon Deep (@AroonDeep) July 24, 2019

Netflix’s new mobile plan is in addition to the three existing plans in India. The Basic plan is priced at INR 499/month, Standard at INR 649, and Premium at INR 799. The latter is actually one rupee cheaper than it used to be, which is a saving of less than two cents.

As previously mentioned, Netflix’s mobile-only streaming plan is currently only available in India. However, if it persuades subscribers to sign up to Netflix, the company could decide to expand the subscription tier to other countries in the future.

Streaming Movies on Your Smartphone

India has over 1 billion mobile users, many of whom use their devices for all of their entertainment needs, both at home and on the go. Which is why Netflix has chosen to launch its mobile-only streaming plan in India first. And we suspect it will be popular.

We have argued that you should never watch movies on your smartphone. However, we know plenty of people already do so. And if you don’t mind watching your favorite shows on a tiny screen then Netflix’s new plan may be for you. Providing you’re in India.

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